Shopify script tag shutdown · March 1, 2027

AdRoll and the script tag shutdown

On March 1, 2027 Shopify stops loading script tags on storefronts. If your store still loads AdRoll that way, retargeting pixel tracking will stop unless its replacement is switched on first.

Check whether your store is affected

What we saw

In our October 2026 sample of 2,468 Shopify stores, 34 (1.4%) were loading AdRoll through a script tag. AdRoll is a tracking integration. Shopify's replacement for tracking scripts is a web pixel, which does not appear in a page's source, so from outside a store we cannot tell whether AdRoll has already been moved. That makes it one to check by hand.

What to do

1. In your Shopify admin open Settings → Customer events.
2. Look for AdRoll in the list of pixels. If it is there and connected, its tracking has already moved and you are done.
3. If it is not there, open the AdRoll app or contact its support and ask how to move to the web pixel before March 1, 2027.

These are the general steps Shopify describes for moving off script tags. AdRoll may have its own instructions; where they differ, follow theirs.

How to tell if your store is one of them

Script tags do not appear anywhere in the Shopify admin. Enter your store address and the check lists every script tag your storefront loads, which app each belongs to, and which ones already have a replacement active. How the sample was built.