Shopify script tag shutdown · March 1, 2027

RTB House and the script tag shutdown

On March 1, 2027 Shopify stops loading script tags on storefronts. If your store still loads RTB House that way, retargeting pixel tracking will stop unless its replacement is switched on first.

Check whether your store is affected

What we saw

In our October 2026 sample of 2,468 Shopify stores, 23 (0.9%) were loading RTB House through a script tag. RTB House is a tracking integration. Shopify's replacement for tracking scripts is a web pixel, which does not appear in a page's source, so from outside a store we cannot tell whether RTB House has already been moved. That makes it one to check by hand.

What to do

1. In your Shopify admin open Settings → Customer events.
2. Look for RTB House in the list of pixels. If it is there and connected, its tracking has already moved and you are done.
3. If it is not there, open the RTB House app or contact its support and ask how to move to the web pixel before March 1, 2027.

These are the general steps Shopify describes for moving off script tags. RTB House may have its own instructions; where they differ, follow theirs.

How to tell if your store is one of them

Script tags do not appear anywhere in the Shopify admin. Enter your store address and the check lists every script tag your storefront loads, which app each belongs to, and which ones already have a replacement active. How the sample was built.